As we’ve seen, the designer & mass merchandiser collaborations have been kind of sucking lately. Which is really disappointing because there is great opportunity to do cute design at a mass-retail level.
And we know it’s doable. The Mizrahi collection did it well for a number of years at Target. Heck, Merona and Mossimo have done well there for ages too. I’ve bought tons of clothes and shoes from there.
But it’s really changed lately. Either they’ve had to cut back on design & quality due to economic conditions or they really don’t think we’ll notice.
Well, people are noticing. I’m sure that’s why they’ve changed the whole Go International program. Of course, it becomes a vicious cycle – we don’t buy it, they cheapen it up to cut costs, so we don’t buy it, etc.
Luckily there is one collaboration that seems to at least be making an effort and that I still think is doing a good job – Lela Rose for Payless.
I often get the snob label placed on me, especially when it comes to shoes. That I only like or buy expensive stuff. And frankly, that’s not true at all. I totally judge each shoe individually. If I like (or don’t like) the looks of a shoe, I don’t care who makes it. And I have to say, most of the time, I’m a fan of this line.
And the Spring 2010 collection seems like it will have several pieces that I will want to get. My favorite is this style called Bently in a really pretty citrine fabric and twist bow.

The other colors are really pretty too… fuchsia, stone, taupe…

I really hope they keep the height they were shown in. Payless does tend to “tone down” the designs between runway and store and I really wish they wouldn’t.
I also really like the casual and sort of preppy wedge sandal Ashland which comes in cute combos like the black and white gingham with green accents, the cross-hatched circles with taupe and the modern geometric pattern with black.
The Zephyr cross-strap sandal is cute too, especially the delicate ankle straps.
I like the citrine pattern again but also the solids in the fuchsia and navy.
There are a few other styles that are cute too, including a multi-strap wedge and a elegant heeled sandal, so check them out here.
I’m really looking forward to trying them on. The styles will be available in February per the site.